At Kitchen Stories, I led the Video & Photo Production team, overseeing a crew of six to create high-quality, engaging food content across YouTube, social media, and editorial. I developed content strategies that resulted in 300k+ new followers across platform and increased engagement, while also directing and shooting when needed.
I worked closely with chefs, food stylists, and external talent, producing content that was both visually striking and deeply engaging. Collaborations with industry names like Jamie Oliver, Max La Manna, and Janina Uhse helped expand the brand’s reach, bringing fresh perspectives and exciting storytelling to our audience.
In addition to leading content creation, I focused on optimizing workflows, developing best practices, and keeping the team on the cutting edge of digital food media using AI tools. From concept to execution, I ensured that every video and photo felt seamless, dynamic, and aligned with Kitchen Stories' brand identity.
If you’ve ever drooled over a Kitchen Stories video—there’s a good chance I had a hand in making it happen. 🍽️🎥📸
Check out some of my favourite work produced in my time below.