I collaborated closely with Aviva, one of Ireland’s largest insurance providers, to produce a dynamic suite of content for their Virtual Skills Hub campaign—a digital initiative designed to keep young people active and engaged at home through sport.
The series featured top Irish athletes across soccer and rugby, guiding viewers through easy-to-follow skills sessions. We delivered a new video every day, alongside teaser content to promote the hub—keeping the momentum high throughout the campaign.
My role spanned end-to-end production: from producing and directing on set, to editing and crafting custom motion graphics for each episode. The result? A hugely successful campaign that reached wide audiences and delivered real value during a time when connection and movement mattered most.